Venv Antique Jewelry Shop spent $23000 on Google AdWords and generated $76400 with 327 ROAS in the last 90 days.
The client is an antique jewelry store that specializes in selling unique, one-of-a-kind pieces to collectors and enthusiasts. The client had been running Google Ads for several months but was struggling to see a positive return on investment (ROI)
The objective of the campaign was to improve the client’s ROI and generate more sales for the store. The campaign aimed to increase brand awareness and drive more qualified traffic to the client’s website.
Case Study Metrics:
Date Range: Jan 1 to Mar 30 2023
Ad Spend: $23,000 USD
Increase in Conversions: 30%
Revenue Generated: $76400 USD
Average Cost Per Lead (CPA): $500
ROAS: $327 USD
Geographic Location Of The Company: United States
Challenge
The client set a goal of achieving a 3X return on ad spend (ROAS) and sought to establish a Google Ads campaign that consistently delivers favorable outcomes. However, they encountered several challenges along the way:
- Not enough expertise in developing a successful Google Ads campaign
- Lack of knowledge and time hindered the effectiveness of their advertising efforts
- Uncertain about which countries would yield positive results
- Faced challenges in determining the most suitable geographical locations for targeting
Solution
To achieve the client’s objectives, the following strategies were implemented:
- Conducted extensive keyword research to identify the most relevant and high-converting search terms for the client’s business.
- Created highly targeted ad groups and campaigns that were designed to appeal to the client’s target audience and showcase the unique value proposition of the store.
- Utilized ad extensions such as site links, callouts, and call extensions to provide additional information to potential customers and increase the click-through rate (CTR) of the ads.
- Continuously monitored and optimized the campaign, adjusting bids, ad copy, and targeting based on the performance data.
Results
Over the last 90 days, the campaign has generated almost 327% return on ad spend (ROAS), exceeding the client’s expectations. The optimization score for the ads is almost 99%, indicating that the ads are well-crafted, targeted, and designed to generate conversions. The client has seen a significant increase in website traffic, with a high percentage of visitors spending more time on the site and engaging with the content. The client’s brand awareness has also increased, resulting in an uptick in inquiries and sales.
Conclusion
This case study demonstrates the power of a well-planned and executed Google Ads campaign. By leveraging data-driven insights, identifying the right keywords, and creating highly targeted ads, the client was able to achieve exceptional results in a short period. The campaign’s success highlights the importance of ongoing optimization and monitoring to ensure that the ads continue to perform at peak efficiency.
