Increasing Revenue by 50% with a 337% ROAS

In the dynamic realm of digital advertising, our recent partnership with a New York-based client exemplifies the profound impact of effective Google Ads management on small businesses.

Over a span of 60 days, we embarked on a journey to redefine their advertising strategy, surmounting common challenges and surpassing lofty expectations.

Case Study Metrics:

Date Range: Oct – Nov 2022
Ad Spend: $ 135000
Increase in Conversions: 50%
Revenue Generated: $ 45,6000
Decrease in Cost: 25%
Geographic Location Of The Company: United State

Challenge

Our client, a small business specializing in gym equipment e-commerce, faced the quintessential hurdles many small enterprises encounter when stepping into the Google Ads arena. Operating in a fiercely competitive landscape with thin profit margins, they aimed to achieve a 250% Return on Ad Spend (ROAS) while grappling with these common challenges:

  1. Limited Keyword Targeting: Their existing Google Ads account suffered from a shortage of strategically targeted keywords, a challenge frequently encountered by businesses new to the platform.

  2. Suboptimal Tracking: Tracking setup was far from ideal, a situation often seen in small businesses just venturing into the digital advertising space, hindering precise measurement of campaign performance.

  3. Budget Constraints: A small advertising budget presented limitations, requiring careful allocation to ensure maximum ROI in a highly competitive market.

  4. Market Competition: The gym equipment e-commerce sphere is crowded, making it challenging for newcomers to carve out a niche and compete effectively.

Solution

To address these hurdles and optimize their Google Ads performance, we formulated a comprehensive strategy tailored for small business success:

  1. Keyword Expansion: Extensive keyword research expanded their reach, enabling them to tap into previously untapped markets.

  2. Enhanced Tracking: We revamped their tracking setup, ensuring accurate measurement of conversions and campaign effectiveness, a fundamental step for small businesses aiming for growth.

  3. Budget Efficiency: We optimized the budget allocation, stretching their advertising dollars to maximize reach and visibility, a critical consideration for small business owners.

  4. Ad Copy Expertise: We crafted compelling ad copies that resonated with the target audience, showcasing their products’ unique value proposition, a tactic vital for small businesses seeking differentiation.

  5. Geo-Targeting Strategy: We focused on the New York market, leveraging local relevance to gain an edge in their immediate vicinity.

Execution

Our team meticulously implemented the strategy, continuously monitoring and fine-tuning campaigns. We embraced Google Ads’ full suite of features, including:

  • Ad Extensions: Leveraging extensions to provide additional information and enhance ad visibility.
  • Negative Keywords: Careful selection of negative keywords to reduce irrelevant clicks and optimize budget.
  • Dynamic Search Ads: Implementing dynamic search ads to expand reach and capture relevant traffic.
  • A/B Testing: Conducting rigorous A/B tests to refine ad copy and landing pages for optimal performance.

Results

Our concerted efforts and strategic expertise delivered impressive outcomes:

  • Total Ad Spend: $135,000
  • Revenue Generated: Over $456,000
  • Return on Ad Spend (ROAS): Exceeded the client’s expectations, achieving a remarkable ROAS of over 337%, proving that even small businesses can achieve substantial returns with the right strategy.

Conclusion:

This case study underscores the potential for small businesses to thrive in the competitive digital landscape with the guidance of Google Ads experts. The challenges faced by our client are shared by many, and our tailored approach to keyword targeting, tracking, budgeting, and ad optimization demonstrates our commitment to empowering small businesses to achieve extraordinary growth.

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