How an eCommerce Store Spent $16800 and Made $50000 with 300% ROAS In 30 Days Using Google Ads

Explore the World Cuisine is an online retailer of Kids Cooking Kit & Subscription products. The company was founded in 2018 and has since been dedicated to providing its customers with high-quality products that promote Kids Experimental, Educational, Cultural habits.

Goal:  Increase online sales, reduce advertising costs, and improve conversion rates through Google Ads

Case Study Metrics:

Date Range: Dec 1st – 31 2023
Ad Spend: $16800
Increase in Conversions: 40%
Increase in CPC: 5%
Decrease in Cost: 38%                                                                   Geographic Location Of The Company: United State

Challenge

  1. High Competition: Explore the World Cuisine operated in a fiercely competitive market, with numerous players offering similar culinary subscription services.

  2. High Advertising Costs: The client was spending a substantial amount on Google Ads without achieving a satisfactory return on ad spend (ROAS).

  3. Low Conversion Rates: Despite the popularity of the service, the website was struggling with converting visitors into paying subscribers.

Solution

  1. Keyword Optimization: Conducted comprehensive keyword research to identify high-converting and relevant keywords.

  2. Ad Copy Improvement: Revamped ad copies to highlight the uniqueness of Explore the World Cuisine’s offerings, focusing on global cuisine experiences.

  3. Budget Reallocation: Carefully restructured the advertising budget to prioritize high-performing campaigns and keywords.

  4. Ad Extensions: Utilized various ad extensions to provide additional information and enhance ad visibility.

  5. Conversion Tracking: Implemented advanced conversion tracking to measure the performance and ROI of specific ad campaigns accurately.

Results

  1. ROAS Increase: The ROAS improved by a remarkable 60%, meaning that for every $1 spent on advertising, the client received $3 in return.

  2. Cost Reduction: You successfully reduced advertising costs by 15%, allowing Explore the World Cuisine to allocate resources more efficiently.

  3. Conversion Rate Boost: Conversion rates increased by a significant 40%, demonstrating the effectiveness of the revamped ad strategy.

  4. Revenue Growth: Despite a competitive market, Explore the World Cuisine saw a substantial increase in revenue, generating over $50,000 from a $16,000 ad spend.

  5. Competitive Edge: Your strategic adjustments helped Explore the World Cuisine stand out in the competitive culinary subscription market.

Conclusion:

As a Google Ads expert, my collaboration with Explore the World Cuisine resulted in remarkable improvements in their online advertising campaign. By reducing advertising costs, improving conversion rates, and significantly increasing the ROAS, I not only boosted their revenue but also gave them a competitive edge in a challenging market. Explore the World Cuisine continues to enjoy sustained success with Google Ads and looks forward to further growth and expansion of their subscription service. My expertise in optimizing Google Ads campaigns has proven to be a valuable asset for your client’s business.

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